Not sure where to start or how to build your marketing strategy?
You've come to the right place. Our coaching sessions will guide you through:
- The best strategies for your book launch
- Ongoing promotions
- Building your author platform
- Tips on saving money throughout the process
What’s included in the session?
A comprehensive two-hour book marketing training and advice, which consists of:
- One hour of a recorded class covering essential marketing topics
- One hour of live 1-2-1 Zoom coaching to deep dive into your specific book and needs
Initial Author Brand Assessment
- Review of your current online presence
- Social media audit
- Author website evaluation
- Professional image consistency
Target Readership Analysis
- Define your ideal reader profile
- Identify key market segments
- Analyse competitor readership
- Determine optimal sales channels
Book Positioning Strategy
- Genre-specific marketing approaches
- Unique selling proposition development
- Cover design and blurb feedback
- Price point strategy for your market
Digital Marketing Planning
- Amazon optimisation strategies
- Social media content calendar
- Newsletter setup and growth tactics
- Ad Platforms to Use
- Newsletter Promotions
PR Opportunities
- Influencer Outreach Strategy
- Radio and podcast opportunities
- Book reviewer outreach strategy
Launch Campaign Blueprint
- Pre-launch timeline
- Launch day activities
- Book Marketing Checklists
- Advanced reader team organisation
Competitive Insights
- I will provide information on how much your competitors are earning from their books and show you how to use this knowledge to effectively brand yourself.
Please click on the options tab on the right of the page for USD and GBP price structures.
The Book Marketer
Hi, I'm Nicky, a Freelance Book Marketing Consultant with over 10 years of experience supporting new authors with their book launches and marketing strategies. Having published nearly 20 books myself, I understand the challenges and rewards of the publishing journey, and I’m passionate about sharing what I’ve learned with others.
I’ve worked with over 400 authors, helping many achieve a #1 New Release on platforms like Amazon. My Author Support Service is a comprehensive solution designed to empower writers, providing everything needed for a successful book launch and long-term success.
Services I Offer:
- One-Stop Publishing And Launch Service: A dedicated marketing strategy aimed at getting exposure for your book launch using targeted promotions, influencer collaborations, and engaging social media content.
- Thought Leader Service for Business Authors: End-to-end support for self-published authors
- Book Covers: Professionally designed, genre-appropriate covers that grab attention and reflect the essence of your book.
- Book Formatting: Expert formatting for ebooks, paperbacks, and hardcovers, ensuring your manuscript looks polished across all platforms, including Amazon KDP, Lulu, and IngramSpark.
- ISBNs: Assistance in securing ISBNs for your books, ensuring they are ready for global distribution.
- Influencer Finder Service: Researching genre-specific social media influencers, providing detailed profiles, follower counts, contact information, and customisable outreach email templates to promote your book effectively.
- Marketing Strategy: Tailored marketing plans that include social media campaigns, influencer outreach, email marketing, and more, ensuring your book reaches its target audience.
- Facebook and Amazon Ads Service: Get extra exposure on the two main Ad platforms that authors are using to sell books.
My team of freelancers consists of established authors, experienced book marketers, publishers, copy-editors, designers, and social media experts, all working together to support new authors on their publishing journey. Let me help you turn your manuscript into a market-ready book and reach new heights with your author career.
What You'll Get:
Initial Author Brand Assessment
- Review of your current online presence
- Social media audit
- Author website evaluation
- Professional image consistency
Target Readership Analysis
- Define your ideal reader profile
- Identify key market segments
- Analyse competitor readership
- Determine optimal sales channels
Book Positioning Strategy
- Genre-specific marketing approaches
- Unique selling proposition development
- Cover design and blurb feedback
- Price point strategy for your market
Digital Marketing Planning
- Amazon optimisation strategies
- Social media content calendar
- Newsletter setup and growth tactics
- Ad Platforms to Use
- Newsletter Promotions
PR Opportunities
- Influencer Outreach Strategy
- Radio and podcast opportunities
- Book reviewer outreach strategy
Launch Campaign Blueprint
- Pre-launch timeline
- Launch day activities
- Book Marketing Checklists
- Advanced reader team organisation